Teaism. A word created by a Japanese author, which means ‘a sense of focus or concentration while under the influence of great tasting tea.’ Based on this, he also created another word: Teaist, which means ‘a person who performs or enjoys the art of tea and teaism.


To celebrate International Tea Day with our fellow ‘teaists’ we at VAHDAM are more than awed to focus on these beautifully crafted words that strike a chord with us. You know you’ve perceived your tea-time as a philosophical endeavor, a time in your day when the whole world stands still for you to reflect upon your passions, the pause from the rest of the chaos when it’s just you and the steam escaping off the cup, the moment when you’re indifferent to everything that comes your way.


As a brand that aims at reaching out to all the tea connoisseurs, tea lovers and fellow teaists, we’re a clique – currently recognised by the #VahdamTribe (slowly turning into teaists.) For us, tea is not just a beverage. It’s the elixir of life. It’s an experience you cherish the most. Today is the day to celebrate this feeling, the emotion that tea is! It warms our hearts that renowned authors from all around the world share the same feeling as we do.

“Tea … is a religion of the art of life.”                            

– Kakuzo Okakura, The Book of Tea

“The path to Heaven passes through a teapot.”                        

 – Ancient proverb

“Tea unleashes the potential which slumbers in the depth of my soul.”           

 – Leo Tolstoy

"I say let the world go to hell, but I should always have my tea.”

– Fyodor Dostoevsky, Notes from Underground

Accessories like the Imperial Tea Maker, Cosmos Teacup make it easier to appreciate tea the way it deserves to be. You know how beautiful it is to witness loose tea leaves unfurl, and the liquor color – so mesmerizing! Additionally, our Founder’s Select Gift Set is one such specially curated collection of the finest teas handpicked by our Founder who has 85 years of legacy in the tea industry. With a combination of products like these, the ‘art of tea’ aka ‘teaism’ will communicate with you like your favorite cuppa speaks with you on a hectic day.

Come celebrate ‘teaism’ with us, let’s make the #VahdamTribe stronger than it is, let’s become ‘teaists’ in the process!



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